Monday, June 14, 2010

Ponte Vista APARTMENTS?????

On June 8, 2009, a video was produced by Arnold Imaging showing a 3 minute and 5 second animation of what the Ponte Vista "Apartments" might look like.

Here is the text from the following URL:,

The developers of a 1,395 units apartment development in 'Las' Angeles needed a way to illustrate the design of their development to local neighborhood groups so they could receive their planning approvals.

Our Solution:
Create a video that shows the improvements to the streets and the architectural design of the buildings."

It is important to note that the video was placed in the 'Portfolio' section of the Web site and that was just over one year ago and may have absolutely nothing to do with whatever current plans are afoot by the new development team.

It is also important to note that there is no way on this or any other planet that 1,395 'apartments' would ever be approved, allowed, or tolerated on the 61.53 acre Ponte Vista at San Pedro site.

The animation illustrates what many of us have seen in previous drawings and other types of illustrations with Ponte Vista, even during "The Bob Years".

Apartment complexes with either rental or leased units have a much higher turn around rate than condos or SFRs do and with Western Avenue as the sole ingress and egress road at Ponte Vista, I is not reasonable to expect that the L.A. City Council would ever allow such a large 'apartment' development there.

Seaport Luxury Homes, the former condo project that actually opened as a lease-project has 136-units and I don't believe all the units have been leased or rented out as of today.

While the animation looks somewhat impressive, I think it amounts to much ado about nothing. But even something as trivial as this little bit provides some information many of us haven't seen with the project.

1 comment:

Anonymous said...

anytime you have to resort to slick ad campaigns to sell your product, you know something's not right.